Flying Start Syndications is now managing its owner communications via the Prism Syndicator Platform and have also launched a new custom-built Prism website.
Headed up by Cameron Bennett, Flying Start Syndications has all the expertise required to provide its owners with the best racing experience possible.&nbsp; Included in their stable are horses trained by Ciaron Maher, Tony Gollan, Kim Waugh Robert Heathcote, Matthew Dale, David Jolly, David and Ben Hayes and Tom Dabernig.&nbsp;&nbsp;
Find out more about Flying Start Syndications by visiting their new Prism website at <a href="https://www.flyingstartsyndications.com.au/" target="_blank" rel="noopener">www.flyingstartsyndications.com.au</a>.

Website Template 7

Flying Start Syndications Takes Off With Prism

Paul Preusker is now using Prism to manage his stable&rsquo;s communications, operations and finances.&nbsp; He has also just launched a new custom-built Prism website.
The Paul Preusker Racing team is located on a 44-acre property at McKenzie Creek, near Horsham in Victoria.&nbsp; They train up to 35 horses at a time allowing them to give each horse the attention required to maximize their potential.&nbsp; This has translated into success for the team with 44 winners last season and 13 winners already notched up in the current season.&nbsp; Paul came awfully close in taking out the 2019 Melbourne Cup with Surprise Baby and is looking forward to having another crack at the 2020 edition.
Learn more about Paul Preusker by visiting his new Prism site at <a href="https://paulpreuskerracing.com.au/" target="_blank" rel="noopener">www.paulpreuskerracing.com.au</a>.

Paul Preusker Goes With Prism

Acclaimed jockey, trainer and Australian icon Michelle Payne has just launched her new Prism website.&nbsp;
Michelle&rsquo;s jockey career has been a very successful one with over 700 winners that include an historic Melbourne Cup victory in 2015.&nbsp; In 2016, she made the switch to training, following in the footsteps of her father and brother. Since then, she has established herself with a thriving operation at Nottingham Farm, becoming the first dual licence holder in Victoria to win a race as both trainer and jockey with Duke Of Nottingham at Swan Hill in November 2016.
Learn more about Michelle and her amazing story by visiting her new Prism website at <a href="https://www.mjpayneracing.com.au/" target="_blank" rel="noopener">www.mjpayneracing.com.au</a>.

Michelle Payne Races With Prism

Dean Krongold has taken the Krongold Racing Team into Prism, now managing the stable&rsquo;s communications and operations through the award-winning platform.&nbsp;&nbsp;
Dean started his career working for G1 Rosehill Guineas winning trainer, Rob McGuinness at Caulfield.&nbsp; He then spent time honing his skills under Cliff Brown, then moving to Waikato Stud in New Zealand before finally heading to England to work under Chris Wall.&nbsp; On his return to Australia, Dean worked under Luke Oliver then Lloyd Williams.&nbsp;&nbsp;
With an abundance of high-level experience and grounding before going out on his own, Dean now trains a boutique team from one of Victoria&rsquo;s best training centres in Denistoun Park and he works hard to ensure that the customer and relationship remains at the forefront of his business.&nbsp;
Find out more about Dean and his team by visiting their new Prism website at <a href="https://www.deankrongoldracing.com.au/" target="_blank" rel="noopener">www.deankrongoldracing.com.au</a>

Dean Krongold Takes His Team To Prism

In another industry first, Prism is offering all Australian trainers a FREE Starter account where you can view all your horses, their race history, stats, news as well as automated nominations, acceptances, fields, form and races.
While others charge for this, Prism has opened up its platform for FREE and provides you with immediate access to:&nbsp;
<ul>
<li style="font-weight: 400;">All your registered horses with Racing Australia</li>
<li style="font-weight: 400;">All new horse registrations via Racing Australia</li>
<li style="font-weight: 400;">Online Racing Australia/PRA form generator</li>
<li style="font-weight: 400;">Automated nominations and acceptances&nbsp;</li>
<li style="font-weight: 400;">Full race fields and form</li>
<li style="font-weight: 400;">Race results</li>
<li style="font-weight: 400;">Individual Horse statistics</li>
<li style="font-weight: 400;">Individual Horse news</li>
</ul>
Prism is the first to offer this data completely free to Australian trainers - why pay for this data with other service providers.
All Australian trainers accounts are setup and ready to go.&nbsp; All you have to do to claim yours is to <a href="https://www.prism.horse/register" target="_blank" rel="noopener">register via this link.</a>
For more information on Prism&rsquo;s FREE Starter accounts and any other queries, please don&rsquo;t hesitate to call 03 8840 9378 or email support@prism.horse.

Introducing Prism Starter Accounts: Access Prism For Free

You may have seen our <a href="https://www.prism.horse/news/38567/future-proof-your-sales-and-marketing" target="_blank" rel="noopener">announcement a few weeks ago</a> about our CRM, Sales and Marketing Automation solution. You are probably familiar with the objectives of a Customer Relationship Management (CRM) solution, but what is sales and marketing automation?
Sales and marketing automation is the set of processes and tactics that efficiently nurture your prospects with personalised, useful content and helps convert those prospects into customers &ndash; with the aid of automation software.
So, sales and marketing automation is more than just software?
Absolutely. Sales and marketing automation starts with defining not only what you are selling, but exactly who you are selling to.
In the racing and breeding industry, you are not just selling shares in horses or stallion services. You are selling a dream, a value-adding service, and a variety of horses each with different characteristics and at different price points.&nbsp;
You are also selling to multiple types of clients and prospects. Each have their own budget and lists of &ldquo;must haves&rdquo; and &ldquo;preferences&rdquo;, and each follow different processes when deciding on whether to buy your horses or send their broodmare to your stallions.&nbsp;
Some require a personal touch (face-to-face, on the phone) and some prefer email and online information. Some progress quickly through to a purchase decision, whereas others need a lot of supporting information and comfort.
Segmenting your clients and prospects based on their preferences AND how they prefer to buy, is a great starting point when implementing software to aid your sales and marketing efforts.
<h4>Start with a Customer Relationship Management (CRM) solution</h4>
A CRM solution such as the one we implement for clients and integrate with our Prism modules, is a must.
It should be a central hub that connects all contact information, marketing communication and sales activity together. This combination will enable you to do so much more than just keep a record of your contacts and their contact details.
<h4>Use various various sales and marketing tactics</h4>
As mentioned earlier, clients and prospects differ in the way they progress through the &ldquo;lifecycle&rdquo; of your sales process.&nbsp;
Lead generation, segmentation, lead nurturing, lead scoring, email automation, personal follow ups and sales pipeline management are all tactics that can be selectively chosen. Choosing the right tactics and the right balance between &ldquo;inform&rdquo; and &ldquo;sell&rdquo; messages, is critical.
Automating many of those tactics with a good CRM, Sales &amp; Marketing Automation solution will not only save you time, it will help tailor each tactic to the individuals making the purchase decision.
<h4>It is more than just email marketing</h4>
Email Marketing is clearly a key component of any sales and marketing process. Yes, other channels have grown rapidly in recent years (such as social media), but those channels simply funnel more contacts into your business. You then engage with those contacts in a variety of ways, most importantly, via email.
Email marketing can be grouped into three subsets:
<ol>
<li style="font-weight: 400;">Email broadcasts, or &ldquo;blasts&rdquo; out to your entire database. OK for newsletters, but not for selling!</li>
<li style="font-weight: 400;">Auto-Email Responders to email information to a new contact. Perfect for immediately satisfying your new prospect with the information they requested.</li>
<li style="font-weight: 400;">Dynamic, behavioural-based email marketing. Allow your audience to effectively choose their own journey and follow their own decision process.</li>
</ol>
Each of these three email marketing tactics has a role to play. But if you are not yet adopting auto-email responders and dynamic email marketing in your sales process, with the aid of a Sales &amp; Marketing Automation solution, there is great risk that your marketing is both less effective and less efficient.
<h4>What is the best sales and marketing automation system?</h4>
In short, it depends on the scale and characteristics of your business. There are many solutions available.&nbsp;
If your sales process is more transactional and email-oriented, solutions with Campaign Management and Dynamic Email Marketing features can add tremendous value.&nbsp;
If your sales process is almost entirely manual to suit your customer buying processes, then other solutions are easier to manually interact with.
Always, choosing the right platform is about choosing the right implementation partner - the one who has spent years configuring solutions and related processes that suit the thoroughbred racehorse industry.&nbsp;
We hope you consider that partner to be us.
<a href="https://w5v7dw82.pages.infusionsoft.net/" target="_blank" rel="noopener">Find out more about our service</a>

What is sales and marketing automation?

Brooke Somers has moved the management of Somerstone Thoroughbreds&rsquo; operations, finances and communications into Prism.
Brooke has had a wide-ranging equestrian career having won championships in both dressage and jumping.&nbsp; She later worked under Gai Waterhouse and Bart Cummings gaining valuable experience in training thoroughbred racehorses.&nbsp; Today, she combines her equestrian background and classical training methods resulting in more balanced and stronger racehorses.&nbsp; Brooke's long-term vision is to inspire other trainers to share her philosophy in order to help horses reach their full potential and find new careers after racing.&nbsp;
Somerstone is a unique racing stable with a proven track record in producing winners.&nbsp; Learn more about Brooke Somers and the Somerstone Thoroughbreds team by visiting their <a href="https://www.facebook.com/Somerstonethroughbreds/" target="_blank" rel="noopener">Facebook page</a>.

Brooke Somers Moves Into Prism

One World Racing has brought all facets of its operations to Prism.&nbsp; The Scott Cameron-led team is now using Prism to manage its communications, operations and finances.&nbsp; They have also launched a new Prism website.
Scott comes from a long line of horse trainers.&nbsp; Starting from his great-grandfather to his grandfather and father, his lineage has given Scott a strong foundation to succeed in racing.&nbsp; This has all come to fruition with multiple Group One wins.
Find out more about Scott and One World Racing by visiting their new Prism website at <a href="https://www.oneworldracing.com.au/" target="_blank" rel="noopener">www.oneworldracing.com.au</a>.

One World Racing Unifies It’s Operation With Prism

Group One winner Lindsey Smith is using Prism to handle his stable&rsquo;s communications, finances and owner billing.&nbsp;&nbsp;
One of Australia&rsquo;s leading trainers, Lindsey has an impressive record behind him, stringing up major victories from the early 90&rsquo;s all the way to the present.&nbsp; His latest Group One Winner, Black Heart Bart has been a favorite on the tracks. This season, Lindsey has won an impressive 26 races.
Learn more about Lindsey Smith Racing by visiting his <a href="https://www.facebook.com/Lindsey-Smith-Racing-Stables-885377121542847/" target="_blank" rel="noopener">Facebook page</a>.

Lindsay Smith Makes The Prism Switch

Jenny Graham is now using Prism to manage her stable&rsquo;s owner communications, billing and finances.
Hailing from Port Macquarie, Jenny had her first win with the well known Victorem back in 2017.&nbsp; Since then, she has been no stranger to success, training over 20 winners and preparing a historic NSW Country Championship qualifier trifecta with Victorem, Awesome Pluck &amp; Portatorio.&nbsp; Firefly Poppy was Jenny&rsquo;s latest winner at Port Macquarie on November 26.
Learn more about Jenny Graham Racing by visiting her <a href="https://twitter.com/jgrahamrace" target="_blank" rel="noopener">Twitter page</a>.

Stable News

Flying Start Syndications Takes Off With Prism